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When Business Meets the Doughnut
What does it take for business to help bring humanity into the Doughnut?
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Version 2.0 (January 2020)
DEAL HAS PUBLISHED A NEW TOOL TO GUIDE BUSINESSES IN ENGAGING WITH DOUGHNUT ECONOMICS. THE BELOW HAS BEEN REPLACED WITH THIS NEW TOOL.
PLEASE ACCESS THE DOUGHNUT DESIGN FOR BUSINESS TOOL VIA THIS LINK.
Please note: all businesses, business consultants, and for-profit organisations interested in engaging with the concepts of Doughnut Economics must first read the 'How can business engage with the Doughnut?' question on DEAL's Business & Enterprise page, and follow DEAL's conditions for business.
Overview
The Doughnut envisions a world that meets the needs of all people within the means of the living planet. It's a world that is regenerative, rather than degenerative. And it is far more distributive of value and opportunity than today’s economy. What, then, does it mean for the future of business?
In this 18 minute video Kate Raworth introduces the essential elements of Doughnut Economics for Enterprise, including:
- Embracing the Doughnut as the 21st century goal
- Creating a business that aims to be regenerative and distributive by design
- Aligning the design traits of the business itself, through its Purpose, Networks, Governance, Ownership and Finance.
The aim of this tool is to facilitate a deep reflection on the internal organisational design of a business, and on what systemic changes are needed if it is to become regenerative and distributive by design, and so help bring humanity into the Doughnut.
Why use it?
To learn about the essential elements of Doughnut Economics for Enterprise.
Who is it for?
Anyone interested in transforming business so that it is in service of a regenerative and distributive future.
How long does it take?
18 minutes
Acknowledgements
The 18 minute video was recorded by Kate Raworth for DEAL.
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Inge Vandijck
Belgium
I am an economist, impact entrepreneur, and consultant with over 20 years of experience working with large organizations in both the public and private sectors. My expertise lies in Governance, Risk, and Compliance (GRC), where I have provided consulting and training to help organizations navigate complex challenges and achieve their goals. I see sustainability as the core of risk management, where both threats (negative risks) and opportunities (positive risks) are integral to creating long-term value. As John Adams once said, "Every problem is an opportunity in disguise," and this perspective is central to my approach—transforming challenges into opportunities for sustainable growth and resilience. I named my company Bright Phoenix because the phoenix symbolizes resilience and transformation—qualities I help my clients cultivate as they rise to meet today’s challenges. Learning about the doughnut economic model was a true eureka moment for me. As I delved deeper, I realized I’m not alone—several others in the DEAL community have also expressed similar revelations. The model encapsulates my mission: to guide my clients to operate in the sweet middle of the doughnut—within planetary boundaries while respecting societal needs—ensuring their businesses thrive sustainably. What brings me to the DEAL community is this shared vision. I am excited to contribute my experience as a strategist, systems thinker, and storyteller, while learning from others in this inspiring network.
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Amandine GIRARD-HERVE
Orléans, Loiret, France
If we are to achieve our goal of greater respect for our environment and the people who make up our society, we need to take action at every level. This is the reason why I decided to help companies, local authorities and organisations commit to a CSR and transition approach. Today, I offer CSR modules, seminar days and tailor-made support to get all teams involved in a comprehensive, integrated approach. After listening to Kate Raworth at a Conference, I felt that the doughnut had to be shared with as many structures as possible.
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Ariane PHELIZOT
Paris, France
AThe mission I have set for myself is to challenge the status quo by mobilizing collective intelligence to promote, support, and enthusiastically accelerate our (r)evolution towards a sustainable world. As a former executive, I have chosen to leverage my +20 years of professional experience - in innovation and transformation-related environments, within large corporations, startups, and consultancy - to serve the transition. I am committed to a sustainable word • I volunteer with The Shift Project, initiating and leading the ShiftYourJob.org project, which aims to reconcile Employment and Climate. • Instructor for the Climate Collage, Trainer for the "2 Tonnes" Workshop and the Digital Collage, as well as Facilitator for the Climate Change Adaptation Workshop. • Trained in carbon accounting by the Carbon Training Institute, as well as in eco-design and Life Cycle Analysis. • I now support companies and organisations in their business model transformation to meet our 21th century challenges
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Ghalia Naseer
Rotterdam, the Netherlands
I am a curator of partnerships with international platforms and global networks specialised in access to innovative thinking and making connections for the benefit of business, investments and philanthropy leaders. In June 2021 I did a Foundation of Doughnut Economivs course online with Kate Raworth as faculty and it prompted me to quit my income from an industrial linear economy big corporate and start to reskill myself as a independent consultant for mindful and well designed business models for the 21st century #circulareconomy #degrowth with a personal motivation on ocean pollution #plasticwasteaction
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mark schneider
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Yvonne-Sylvia Constantin
Sion, Valais/Wallis, Suisse
I'm a concerned economist/project manager/teacher eager to join research or reflexion groups in Switzerland and Europe to develop projects within the 'doughnut economy" framework. I can work in French/English/German/Spanish. Hope to see you soon!
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claudia goncalves
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Executive coach and systemic consultant
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Gustave Campigneulles