Introducing Regenerative and Distributive Design
Three short videos introducing the design dynamics at the heart of Doughnut Economics
Introducing Regenerative and Distributive Design
Overview
- from economies that are degenerative to ones that are regenerative by design
- from economies that are deeply divisive to ones that are distributive by design.
Regenerative and distributive design form two of the seven ways to think like a 21st century economist that you can read about in full here in the introduction to Doughnut Economics, and here in a series of 90-second animations.
Who is it for?
Introducing Regenerative and Distributive Design
This 2-minute video introduces the essential dynamics of both regenerative and distributive design.
Introducing Regenerative Design
This 3-minute video goes further into introducing regenerative design, presenting the two nutrient loops - biological and technical - and asks how can we mimic nature's genius and design in order to live with and within the cycles of the living world?
Introducing Distributive Design
This 3-minute video goes further into introducing distributive design by asking who owns the sources of wealth creation - such as land, housing, and business - and how can we design economies where value and opportunity is shared far more equitably with all those who co-create it, meaning everyone in society?
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Ester Ortega
San Lorenzo de El Escorial, Madrid, Spain
I am very interested in learning about other economies and ways to create links with oneself, with others and with nature. Building interdependent neighborhoods where people take care of each other.
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Ariane PHELIZOT
Paris, France
AThe mission I have set for myself is to challenge the status quo by mobilizing collective intelligence to promote, support, and enthusiastically accelerate our (r)evolution towards a sustainable world. As a former executive, I have chosen to leverage my +20 years of professional experience - in innovation and transformation-related environments, within large corporations, startups, and consultancy - to serve the transition. I am committed to a sustainable word • I volunteer with The Shift Project, initiating and leading the ShiftYourJob.org project, which aims to reconcile Employment and Climate. • Instructor for the Climate Collage, Trainer for the "2 Tonnes" Workshop and the Digital Collage, as well as Facilitator for the Climate Change Adaptation Workshop. • Trained in carbon accounting by the Carbon Training Institute, as well as in eco-design and Life Cycle Analysis. • I now support companies and organisations in their business model transformation to meet our 21th century challenges
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Massimo Calamassi
8003, Zürich, Zürich, Switzerland
I am a catalyst for systemic change. Supporting individuals, organisations and companies on their path towards a regenerative present and future. I walk and talk the talk. I am an active learner. I enjoy and strongly believe in collaborating and co-creating. I am a visionary. I question the common theory of economics and societal structures. I engage in reinventing the present and the future! I am an Economist. I am a co-founder of CoRegener8 with the vision of co-creating regenerative cultures.
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Mark Hester
Henfield
I'm interested in Regenerative Design which led me to read the Doughnut Economics book several years ago. I have a background in Industrial Design and Human-Centred Design and am interested in how Design Thinking could combine with the principles of Doughnut Economics to create change.
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Dorothée Lamé-Laroche
Nice, France
I spent 15 years in fostering local #economic development and designing major public infrastructure. I worked as Deputy Managing Director for Economy, Innovation, Employment and Int'l at Nice Côte d'Azur Metropolis and used to run Sophia Antipolis Technopolis. I also gained international experience as project director in one of the major French concession and construction company. After realising economic development is a complex issue, in which we need to reconcile economic growth, planetary boundaries and social thresholds, I decided to focus on raising collective awareness about this issue, using the Donut Economic Model, which I find particularly clear and enlightning. I also decided to make a radical turn in my carreer and undertook the transformation of the family farm into an organic farm. I currently pursue my efforts to developping biodiversity within the family farm and help organisations shift their focus from economic development to Donut Economics! Let's shape a fairer and livelier future together!
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Vailland Eloïse
Nantes (France)
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Lorna Westwood
Chamonix-Mont-Blanc, Haute-Savoie, France
I'm working towards a world in which business leaves more value than it takes, and puts positive impact before profit, in service of a just and liveable future for all. I’m exploring the potential of marketing to support regenerative social, economic and ecological impact. I share a vision that collectively, as marketers, we can transform our industry from an extractive system into a fairer, kinder, more ethical and responsible place, which encourages sustainable societal behaviour change in the process, and makes sufficiency a desirable outcome. I work as a marketing consultant, organisation designer and change facilitator for progressive business leaders who want to gain clarity, navigate change and scale their positive business impact across: strategy, people, culture, data, tech and content. I’m a committee member of the Regenerative Marketing Movement; a collective of volunteer change stewards: marketing and business professionals, copywriters, creatives, psychologists, and regenerative explorers, united by the vision of transforming the marketing discipline into a force for social and ecological regeneration.
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Hicham El Maaroufi Elidrissi
Paris
Tomorrow’s economies and organizations of all kind won’t be about creating profits for shareholders. It will definitely be about improving the state of the world and driving human value. As we’ve been living in the Anthropocene -the one of a human-influenced age, and maybe the greatest of all time- all the existing paradigms we've built our society and economic systems upon have now become obsolete. The 12.000 years since the last ice age during which all human civilization developed is now a thing of the past. Today, HUMANITY is facing its biggest and serious challenges ever. Finding new equations to advancing human potential(s) and solve the crisis of this deliquescent civilization is of paramount importance in our exponential and ubiquitous world. In fact it should be the concern of everyone. I'm starting with the man in the mirror! 2010 was a wake up call for me and I've decided to serve the greater good to enable change and power an ontologically conscious economy. I believe in our capacity to use technologies wisely, consciously and purposefully. We did it in the past but today it's the only way we for us to transition and shape the course of history. A change like never before to save us from that collective madness that may lead us to our own extinction. So I've created a global collective of radical thinkers aiming at creating positive shifts through conscious embodiment and enactivism. But more than a company what I've designed as an "Innovation Collective & Systemic Design Studio" is a symbiotic, dynamic, and unconventional ecosystem designed to shift people’s thinking. A place where singular ideas can flourish because everyone connects and inspires others to go beyond the limits of the current frame of perception.