Lorna Westwood
I'm working towards a world in which business leaves more value than it takes, and puts positive impact before profit, in service of a just and liveable future for all. I’m exploring the potential of marketing to support regenerative social, economic and ecological impact.
I share a vision that collectively, as marketers, we can transform our industry from an extractive system into a fairer, kinder, more ethical and responsible place, which encourages sustainable societal behaviour change in the process, and makes sufficiency a desirable outcome.
I work as a marketing consultant, organisation designer and change facilitator for progressive business leaders who want to gain clarity, navigate change and scale their positive business impact across: strategy, people, culture, data, tech and content.
I’m a committee member of the Regenerative Marketing Movement; a collective of volunteer change stewards: marketing and business professionals, copywriters, creatives, psychologists, and regenerative explorers, united by the vision of transforming the marketing discipline into a force for social and ecological regeneration.
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Presenting Doughnut Economics: videos and slides
A set of videos and slides for changemakers to use & adapt when presenting Doughnut Economics concepts and practice.
Posted by the DEAL Team
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Seven Ways One Pagers
Each of the Seven Ways to Think Like a 21st Century Economist summarised onto one page with some questions to reflect on
Posted by the DEAL Team
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Integrating Doughnut Econ into business education
This tool is a rough guide that includes ideas & materials for integrating Doughnut Economics into business education
Posted by the DEAL Team
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Cities & Regions: Let's Get Started
A guide for local and regional governments to engage with Doughnut Economics, including 12 case studies
Posted by the DEAL Team
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Public policies to foster regenerative businesses
How policy-makers are transforming their economies by unlocking the potential of regenerative community-owned businesses
Posted by the DEAL Team
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Doughnut Design for Business - Taster Tool
The shorter, taster version of DEAL’s guide to redesigning businesses through Doughnut Economics
Posted by the DEAL Team
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Doughnut Design for Business - Core Tool
DEAL’s guide to redesigning businesses through Doughnut Economics - Core workshop
Posted by the DEAL Team
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Doughnut Unrolled: Dimensions of the four lenses
An overview of each of the dimensions of the four lenses on life
Posted by the DEAL Team
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