Integrating Doughnut Econ into business education
This tool is a rough guide that includes ideas & materials for integrating Doughnut Economics into business education
Overview
This document guides people involved in business education to integrate the concepts and tools of Doughnut Economics into undergraduate or graduate business education. This tool covers the following:
- Possible educational objectives
- Available Materials
- Suggested module structure
- Possible assignment questions
- Physical Materials needed
- Engaging companies & entrepreneurs
- Sharing learnings
Why use it?
You can use this tool to bring Doughnut Economics and distributive and regenerative enterprise design into education programmes by:
- Delivering a lecture and/or seminar as part of a broader module.
- Setting assignments.
- Creating an entire module or programme.
- Integrating it into campus incubators and pitching competitions.
Who is it for?
Lecturers, tutors, course coordinators, guest speakers, campus entrepreneurship programmes and anyone involved in shaping or delivering business education at an undergraduate or graduate level.
Links
- Download this DEAL tool for Integrating Doughnut Economics into Business Education here.
- Video introduction to redesigning business through Doughnut Economics (16 minute intro to the core concepts).
- DEAL’s Doughnut Design for Business (DDfB) tools (core tool for 5 hour workshop and taster tool for 2 hour workshop). The slides can be downloaded for presenting the core concepts.
- DEAL’s tool to create government policies that foster regenerative community-owned businesses.
- DEAL’s What Doughnut Economics Means for Business paper, with detail on the core concepts and examples of businesses.
- Case studies of how enterprise design can enable regenerative & distributive ideas (publication as stories by the end of 2023).
- DEAL’s list of Academic articles and reports and other academic tools.
Acknowledgements
The tool was co-created with a number of educators from business schools around the world who are already integrating Doughnut Economics into business education, including Naomi Thellier de Poncheville from Utrecht University of Applied Sciences, Paroma Bhattacharya from London School of Economics and Floor Timmerman from Centre for Economic Transformation at the Amsterdam University of Applied Sciences. It will be updated with further insights and sharing of learnings from those involved in business education.
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Bernd Ankenbrand
Schweinfurt, Bavaria, Germany
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Rick Feldman
Mount Holyoke College, 50 College St, Economics Department, South Hadley, Massachusetts 01075, United States
Following successful years as an educator, a community-based entrepreneur, social enterprise developer, investor, and business and organization leader, during which I also provided support to our emerging regional eco-system to encourage startups, I am now a Senior Lecturer in Economics and Entrepreneurship. I teach business economics and entrepreneurship, co-direct our Fimbel Innovation Lab, coordinate our entrepreneurship programming (curricular and co-curricular), and serve on the academic program committee of Entrepreneurship, Organizations, and Society (EOS). EOS establishes the social and environmental context for entrepreneurial action; our entire approach since 2016 has been to ensure that entrepreneurial action and all aspects of business are directly tied to social and environmental issues and impacts.
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I'm working towards a world in which business leaves more value than it takes, and puts positive impact before profit, in service of a just and liveable future for all. I’m exploring the potential of marketing to support regenerative social, economic and ecological impact. I share a vision that collectively, as marketers, we can transform our industry from an extractive system into a fairer, kinder, more ethical and responsible place, which encourages sustainable societal behaviour change in the process, and makes sufficiency a desirable outcome. I work as a marketing consultant, organisation designer and change facilitator for progressive business leaders who want to gain clarity, navigate change and scale their positive business impact across: strategy, people, culture, data, tech and content. I’m a committee member of the Regenerative Marketing Movement; a collective of volunteer change stewards: marketing and business professionals, copywriters, creatives, psychologists, and regenerative explorers, united by the vision of transforming the marketing discipline into a force for social and ecological regeneration.
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