Lorna Westwood

I'm working towards a world in which business leaves more value than it takes, and puts positive impact before profit, in service of a just and liveable future for all. I’m exploring the potential of marketing to support regenerative social, economic and ecological impact. 

I share a vision that collectively, as marketers, we can transform our industry from an extractive system into a fairer, kinder, more ethical and responsible place, which encourages sustainable societal behaviour change in the process, and makes sufficiency a desirable outcome.

I work as a marketing consultant, organisation designer and change facilitator for progressive business leaders who want to gain clarity, navigate change and scale their positive business impact across: strategy, people, culture, data, tech and content.

I’m a committee member of the Regenerative Marketing Movement; a collective of volunteer change stewards: marketing and business professionals, copywriters, creatives, psychologists, and regenerative explorers, united by the vision of transforming the marketing discipline into a force for social and ecological regeneration.