Petra de Veld

After having worked for 30 years in and for large and medium-sized companies, both in management and in consultancy, it is time to apply my knowledge and skills for donut economics. I am an experienced marketer, lean six sigma blackbelt, systemic change expert and manager. I have a clear vision of the ingredients needed to get groups 'on' for a different way of thinking and behaviour. and how to embed this into new routines. I was surprised when I discovered that the approach we adopt in our agency is almost 1:1 to the donut economics mindsets. That is why I am changing my own compass and am going to use it for companies and institutions and the city of Rotterdam.