Embedded Economy SVG & customisation tool
An SVG version of the Embedded Economy model diagram and an interactive online tool to generate customised versions.
Overview
This tool consists of:
- a new version of the Embedded Economy model in SVG format. It was created based on the JPEG image of the model from this website, and
- an interactive tool to generate a customised version of the model - elements of the model can be coloured or have their transparencies changed.
Elements in the SVG have been marked up with CSS classes and SVG groups to make modifying the appearance of elements, or groups of elements, relatively easy when displayed on a web page.
The interactive utility provides an easy to use graphical user interface around the Embedded Economy SVG to generate customised Embedded Economy diagrams with user-specified colours and/or tranasparencies. You do not need any technical skills to use this tool. The resulting diagrams are downloadable in SVG or PNG format.
Why use it?
If you have CSS and/or Javascript skills and want to display the Embedded Economy model on a web page, you could use the SVG in preference to the JPEG image in odder to style or animate elements of the model.
If you want an easy way to generate a customised Embedded Economy model diagram for use in any situation (e.g. in a Word or PowerPoint document), you can use the interactive, online tool to generate and download a new customised image (PNG or SVG format). It can be useful for generating a series of images highlighting divverent features of the model.
For use on the web, the SVG format is preferable because it scales without pixellating, but in some circumstances the PNG format will be preferable. For example Microsoft Word cannot render the curved text (SVG textPath element), so to use your image in an MS Word document, you should download a PNG version.
Full instructions on how to use the interactive utility are included in the utility itself.
Who is it for?
The unmodified SVG is probably most useful for web developers. The interactive tool can be used by anyone that wants a customised version of the model diagram for any purpose.
Acknowledgements
Rich Burkmar.
Links
The interactive tool
A blog with more background and illustrating some uses
Download the raw SVG image (it is also provided here as an attachment)
GitHub repository readme
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Attachments
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This tool is licensed under a Creative Commons BY SA 4.0 license. For full details visit our Licensing Rules. 
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Member
Joe Goggins
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Member
Inge Vandijck
Belgium
I am an economist, impact entrepreneur, and consultant with over 20 years of experience working with large organizations in both the public and private sectors. My expertise lies in Governance, Risk, and Compliance (GRC), where I have provided consulting and training to help organizations navigate complex challenges and achieve their goals. I see sustainability as the core of risk management, where both threats (negative risks) and opportunities (positive risks) are integral to creating long-term value. As John Adams once said, "Every problem is an opportunity in disguise," and this perspective is central to my approach—transforming challenges into opportunities for sustainable growth and resilience. I named my company Bright Phoenix because the phoenix symbolizes resilience and transformation—qualities I help my clients cultivate as they rise to meet today’s challenges. Learning about the doughnut economic model was a true eureka moment for me. As I delved deeper, I realized I’m not alone—several others in the DEAL community have also expressed similar revelations. The model encapsulates my mission: to guide my clients to operate in the sweet middle of the doughnut—within planetary boundaries while respecting societal needs—ensuring their businesses thrive sustainably. What brings me to the DEAL community is this shared vision. I am excited to contribute my experience as a strategist, systems thinker, and storyteller, while learning from others in this inspiring network.
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Member
Katia Dethilloy
Lens, Pas-de-Calais, France
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Member
Nikolaus Hildenbrand
Germany, Baden Württemberg, 97896 Freudenberg
As managing director of the hilbra GmbH I have developed a management system that shows the economic, social and ecological costs of our products and also how we can compensate them. A short overview you find in the following research report: https://www.tib.eu/de/suchen/id/TIBKAT:1837328382/Easy-EPD-Teilvorhaben-3-Anforderungsprofil-%C3%96kobilanzierung?cHash=3417d6ddc591995c9cae5bd974ab5e5b With our sustaincoin we make these results visible. The sustaincoin is also a communication tool in our sustaiability reports: https://www.researchgate.net/publication/319467762_Der_SustainCoin_als_Nachhaltigkeitslabel https://www.hilbra.de/images/Nachhaltigkeitsberichte/aktualisiert/Nachhaltigkeitsbericht_23.pdf With my senseholder concept I am looking for a new opportunity that slowly the homo eoconomicus, or known as rational man, can leave the scene. In addition I am an university lecturer. In this function, with the structural engineer students, I figure out how to calculate more sustainable building details. The managementsystem I developed in business I also can use as education tool. The concept of a "Down to Earth Economy" I have developed is a monetary system. Knowing that not everything can be expressed by money I see an enormes potential in the doughnut economic view.
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Member
Monika Simon
Hungary
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Member
Parakh Hoon
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Member
Aly Khalifa
Raleigh NC USA
Aly is an expert in sustainable design innovation. He heads his own consultancy Positive.Company which is focused on sustainable innovation and metrics for positive impact. Trained as both a detail-oriented mechanical engineer and a conceptual product designer, Mr. Khalifa has 30 years of experience in designing, engineering, and manufacturing unique technologies around the world. He is the former Chief Technical Officer at McDonough Innovation and also served as COO for MBDC, the leading Cradle to Cradle Certified® assessor. His clients have spanned from Bausch & Lomb and Seventh Generation to Walmart and Li&Fung. His collaborations have garnered more than 40 patents, been nominated for a Grammy Award and exhibited in the Louvre. Aly is an active Eisenhower Fellow and has garnered significant attention as a voice for sustainable design entrepreneurship, leading to lectures and mentorship worldwide. Aly has pioneered numerous innovative endeavors, including: • Plastic Collective, a pioneer in fugitive plastic recovery and credit with remote and vulnerable communities through deployable IOT-enabled recycling operations. • Oceanworks, an ocean plastic marketplace for consumer brands. • Designbox, a multi-disciplinary product innovation consultancy that has launched products for some of the most exciting sports brands in the world. • Gamila, a gourmet product brand and Kickstarter sensation that was acquired by Seventh Generation.
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Member
Colleen Cummings
