Economy Map
An interactive visualisation of the main economic flows of a country, shown alongside Doughnut Economics indicators.
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Overview
The aim of the Economy Map is to offer an overview of the workings and proportions of the economy of a country, while spurring thought on these fundamental questions: what aims should we set for policymaking, and how should we measure progress?
In the visualisation, the main economic flows of the country (in this case Finland) are connected into a single diagram, which are visualised alongside the social and environmental indicators of the Doughnut.
Economic activity is interdependent on the wellbeing of people and the natural environment. However, this visualisation deliberately avoids drawing causal connections between economic indicators and social and environmental indicators, as in many cases these can be both complex and controversial. However, the visualisation includes a drawing function which enables users to sketch their own connections between the various indicators.
Earlier versions of the Economy Map have included industry-level data including – among many others – the energy use and emissions of each individual industry. While a more detailed visualisation may be more useful in policymaking, this first public version of the Economy Map has been simplified for clarity.
We hope this tool will be useful for policymakers and educators, and we warmly welcome all feedback to help us develop the Economy Map to be more useful.
Contact: peter.tattersall (at) hahmota.fi
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This tool is licensed under a Creative Commons BY SA 4.0 license. For full details visit our Licensing Rules. 
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Egil Petter Stræte
Oslo, Norway
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Katia Dethilloy
Lens, Pas-de-Calais, France
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Colleen Cummings
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Member
Steven George
Noordwijk, Netherlands
Steven George is an Earth Observation Technology and Systems Engineer at the European Space Agency (ESA) based in Noordwijk, Netherlands. He holds an MSc in Physics and an MSc in Astronautics & Space Engineering. Steven has a diverse background in volunteer work, including engaging in national student space initiatives, contributing to UN Volunteers mapping initiatives, and founding new initiatives and clubs. In addition, he participates in animal rights and climate activism. He endeavours to use his experience, time, and voice to bridge that gap between science, policy, and the public for an existence where humans, non-human animals, and the planet co-exist sustainability and in peace. He primarily campaigns on behalf of the plant based treaty. A global initiative aimed at advocating for the inclusion of a plant-based treaty on the agenda of international discussions, notably at the COP meetings. This treaty underlines the shift towards an entirely animal agriculture-free food system, seen as a pivotal remedy for addressing the climate crisis.
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Member
Walled Ashwah
egypt
Eng / Walled hassan AL ashwah Egyptian national, 45 years old, environmental researcher at the Egyptian Ministry of Environment since 2005 Author of sustainable development between theory and practice book in Arabic language was puplished at 2017 He participated in many international and local conferences such as the International Conference on Ecotourism, the Medical Waste Conference at Mansoura University, the World Conference on Sustainable Development in India, the Conference on Sustainable Management of Plastic Waste in India, the Gender Equality Conference sponsored by the Rural Development Authority, Dedan University in India, and the New Republic Youth Forum and Climate 2022 He also held many seminars in cooperation with Mansoura University, Al-Azhar, schools and companies such as GASCO, the Arab Contractors, the UNESCO Club, the International Organization for the Protection of Wildlife (CITES), the United Nations Office in Cairo, the Arab Federation for Sustainable Development and the Environment, the Agricultural Professions Syndicate and civil society organizations. He obtained many accredited certificates from international and local bodies, such as a certified trainer from the International Federation of Sustainable Development Experts in England, and one of the five best ambassadors for sustainable development from King Hussein University in Malaysia, and the environment and climate ambassador from GECCI in Nigeria for two years 2022 to 2024 and the best teacher An environmentalist from the ETC Center in Sweden, and one of the most influential figures in 2020 from the Al-Ahram International Center, a sustainability specialist and writer of the scientific material for the play The Tale of a Planet He also received the medal of an initiative researcher from the platform of scientists, researchers and experts, and a member of the International Federation for Sustainable Development, and a member of the platform of scientists, researchers and experts and the Sustainable Development Network in Malaysia
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John Thorne
Herefordshire
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Eva Willmann de Donlea
SYDNEY, Australia
Director – 1Earth Pty Ltd – Australia With an academic and professional background in science, business, and finance, Eva is an experienced advisor and consultant on integrating environmental, social and governance values in finance. She was Head of Sustainability and Climate Change to FINSIA, the Financial Services Institute of Australasia, worked for the UN in Geneva, Switzerland and for a federal minister in Australia. As an ethical investment advisor in Australia, she advised individuals and NGOs on ethical or Socially Responsible Investment (SRI) portfolio strategies and wrote industry courses on this topic for the investment industry. Eva founded and was the Chair of The Climate Council Inc, whose aim was to integrate federal and investment industry initiatives on climate change. She was a delegate to a number of the international UNFCCC Kyoto Protocol meetings and served on a federal government selection panel for clean technologies. She speaks five languages and is certified as a permaculture teacher. As one of the Australian Ecotourism founders, she established the first national cetacean-based tourism industry association and served as its inaugural Chair. She sits on the Advisory Boards of Ethical Markets LLC, USA, the Climate Prosperity Alliance, USA, Climate Futures, Macquarie University, Australia and is a member of UN Harmony with Nature. Over the past years, her focus has shifted to partnering with traditional Indigenous elders from around the world to integrate sustainable innovations and systems thinking with traditional knowledge and a profound respect and connection to Land, Country and Spirit. She founded the NFP 1Earth Institute Inc, together with an Indigenous elder. https://1earth-institute.net
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David Lim
Seoul, South Korea
After working for E.LAND, a Korean fashion company, I have been working as a brand consulting and marketer for 15 years since 2008. Since 5 years, I have been studying with interest in E.S.G-related meetings with brands and companies in Korea. The book I found at that time is Donut Economics, and based on this book, I am helping existing companies and brands prepare for a sustainable future from an E.S.G perspective.
