Doughnut economics is starting to be well known in France, but not its application for businesses. I organised a webinar on April 6th to explore the Doughnut Design for Business tool. With just one post on Linkedin, 37 people registered, and 18 joined the call.
There were a business school professor, consultants, business employees, members of an impact business network, and a civil servant from the French institution for the ecological transition.
Most of them were eager to experiment with the workshop. Meanwhile, interesting questions and comments arose:
- in-built obsolescence is forbidden in France, and psychological obsolescence is far more degenerative. How is it taken into account?
- can this tool be used to raise awareness on the un-sustainability of a business model?
- where are biomimicry, symbiotic economy (author Isabelle Delannoy), and functionality economy in the process?
- how are non-humans and non-users' voices included in the process?
- how can we ensure decisions are truly regenerative?
- how do we use the tool for businesses with only services?
- how do we include the territory on which the business is located?
I addressed most questions through my understanding of the doughnut, but for sure, there are different ways to reply.
The webinar's conclusion was to experiment further by organising a workshop using the miro templates.
To be continued!
Get inspired, connect with others and become part of the movement. No matter how big or small your contribution is, you’re welcome to join!
Jaqueline Vasconcellos
Paris
Business regenerative design, connect and learn with other people about regenerative design.