Applying Doughnut Economics to businesses
Exploring how businesses and community organisations can support the economy of the future.
Bristol Green Capital Partnership is a network with over 1,000 member organisations working towards a vision of a net zero, socially just Bristol where all our communities and nature thrive. We wanted to explore the Doughnut Economics model with our members because of the way it brings together various themes and environmental issues that can otherwise risk being siloed or possibly missed from organisations’ sustainability efforts.
We worked with Rob Shorter and Erinch Sahan at the Doughnut Economics Action Lab and Martin Parker at the Bristol Inclusive Economy Institute to bring together people from across our network to look at how to apply Doughnut Economics to community groups and businesses in a bespoke workshop.
The workshop was aimed at those committed to transforming Bristol’s economy and ready to investigate ways businesses and communities in Bristol can evolve to help build the economy of the future.
Here are some of the things we learnt:
Consider who is missing
If you’re existing in the middle of the doughnut without your basic needs being met, the planetary boundaries look very far away. Rob and Erinch got participants thinking about what enabled us to be at the workshop, such as access to childcare, education, and work. This helped us think about who wasn’t in the room and why, and how we could involve more people in the conversation.
Everything is connected
Our choices impact, and are impacted by, the rest of the world. Doughnut Economics offers four lenses through which to imagine bold actions businesses could take to meet the needs of all life within planetary boundaries, both on a global and local scale.
Erinch and Rob gave participants various prompt cards such as ‘enhance wellbeing’, ‘energy’, ‘food’ and ‘social equity’ and we were invited to make as many connections as we could. At an organisational level this could look like sharing your assets, having nature represented on the board, or supporting those in your supply chain through longer term contracts.
Ask where the money and power lies
We know we need to tackle climate change and societal inequalities, but something stops businesses from changing. Moving beyond ‘the bottom line’ to design a business' core purpose, networks, governance, ownership, and finance around a regenerative and distributive purpose will influence the business to take bold, innovative actions. To tease out some of those bold ideas, participants were invited to think about what we could do that might get us fired!
There are businesses that are bucking the norms of their industries and locking social and environmental value into their core purpose. From employee ownership to multi-stakeholder boards to profit sharing, there are lots of ways that organisations can ‘get into the doughnut’.
The idea that we could change the economy is in itself a bold idea
How can you help create a fertile environment for new ideas to flourish? How can your organisation move from a divisive, degenerative design to a distributive, regenerative one?
Next steps
Bristol Green Capital Partnership is all about collaboration, so it was fantastic to bring together individuals from across our network to create connections and share ideas on how to apply the Doughnut Economics model to Bristol’s businesses and community groups. As a result of the workshop, we are:
· Investigating specific boundaries for Bristol so the city can play its part in ensuring global boundaries aren’t crossed.
· Looking at how to support the nighttime economy with their sustainability efforts.
· Helping to demystify ‘the economy’ by growing the conversation amongst our network of over 1,000 members.
· Continuing to celebrate and support small businesses and the local economy through our own purchases as well as our projects and activities.
· Exploring what we can do internally to ensure our own organisation enables people, communities, and nature in Bristol to thrive.
Find out more
Keep up to date with our work, including how organisations in our network are ‘getting into the doughnut’ at www.bristolgreencapital.org and follow us on Twitter and LinkedIn.
If your organisation is based, or operates in Bristol, you can sign up to be a member of the Partnership for free, and be the first to hear about our events and opportunities.
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jane ball
UK
I am a Professional Dialogue practitioner. My work addresses the counterproductive or destructive behaviour that results from people thinking about themselves as separate from others around them, replacing this with decision-making that takes others into account. For more than 20 years I've run a small consultancy working with organisations to enable them to become effective, healthy, and generative places to work. This looks like, for example, sustainable change to culture, addressing systemic bullying, union-management conflict, raising the voice of ethics professionals in a business, improving the way organisations work together for mutual benefit along a value chain or for the benefit of their shared clients in a social system, breaking down departmental silos, coaching people to be better leaders, etc, etc. I help structures to work as living systems. My work sustains change because it changes the way people think and creates a common understanding that enables decisions to be made for the benefit of everyone. Without changing the way people think solutions are temporary fixes only to be monitored and enforced. I am a founder and Director of Dialogue Associates dialogue-associates.com established in 2003 and founder and trustee of the Academy of Professional Dialogue aofpd.org. I am also chair of the governing board of a large secondary school. My clients have included commercial, public sector, and non-governmental organisations across a range of sectors, from energy and finance to public audit and prisons, and multi-stakeholder systems in, for example, criminal justice and migration and development. I have created a practice model and a curriculum for Professional Dialogue practitioners that helps to sustain Dialogue in a system and run educational programmes. I am looking for opportunities to bring this radical approach to help communities to thrive.
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Fran Dance
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Milo Frank
Bristol, United Kingdom
I am a student at the University of Bristol undertaking a masters in 'Society, Politics and Climate Change'. Having written my undergraduate dissertation on Doughnut Economics I'm keen to engage with the DEAL community and to help out wherever possible in making Bristol a more Doughnut city.
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Tomi Winfree
Mornington, Victoria
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mark schneider
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Alice Peperell
Bristol, England, United Kingdom
Helping people & planet-focused teams and projects to thrive. 10+ years of cross-sector production and operations experience spanning sustainability, social change, arts and culture marketing and live events. Particularly interested in harnessing the power of community, collaboration & collective action to drive sustainability, social justice and co-design regenerative spaces and places.
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Florence Molster
Amsterdam, Noord-Holland, The Netherlands
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Mark Fonseca Rendeiro
Haarlem, Noord-Holland, The Netherlands
Former: Regional Coordinator, MasterPeace Foundation. Current and always: Podcast Producer since 2004.