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Amsterdam Donut Deal Day!
A city-wide festival of people, groups, organisations and the municipality making Donut Deals for collaborative action
Who we are
The Amsterdam Donut Coalition is a network of change agents and it is wonderful to see how the network comes together this year on the 18th October 2022, for the first ever Donut Deal Day!
The Donut Deal Day is a collaboration of many doughnut pioneers who came together create a very beautiful day. During the day there were no less than 13 deal sessions at 7 different locations. Each of these sessions had its own network of partners behind it. And together we all brought Amsterdam a little closer to the donut.
13 Donut-Deal sessions took place across the city - sessions in which initiators and partners, dreamers and doers made agreements as ‘Donut Deals’ - concrete agreements towards a city with a safe ecological ceiling and a fair social basis – a city in the doughnut.
In the evening everyone came together for the Donut Deal celebration event where Donut Pioniers pitched their deal of the day to the public in the main hall of Pakhuis de Zwijger.
We also heard from Kate Raworth, and councillors Imane Nadif and Lian Heinhuis as they explored where do we want to go as Amsterdam and how can we turn those ambitions into practical actions?
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A day of deals
During the day, many sessions took place throughout the city.
Donut Deals in the community
In New-West, the Donut Bakery looked at tackling waste. The theme 'waste' leads to frustrations for some residents and entrepreneurs, but can also lead to great opportunities and 'Donut projects'. Giving residents and entrepreneurs a voice in waste projects can lead to more connectedness, creativity and quality of life. In addition, separating waste or turning waste back into raw materials can lead to cost savings and a reduction in CO2 emissions. The session was inspired by the Donut economy and was brought to life with concrete case studies around Sierplein, Plein 40-45, Sloten and more!
At the Green Hub, the morning started with a delicious cup of coffee and donuts. After a warm welcome, Kate Raworth, Ruurd Priester and Anne Stijkel spoke about their hopes and expectations for the day. Kate's key insight:
“It's no longer just the central main stages, we're now getting into the neighbourhoods where it's happening and we're meeting the people who actually do it.”
When business meets the Doughnut
At the AUAS, the Centre of Economic Transformation (CET) and YesAndMore, there was a session for entrepreneurs and administrators who want to explore doughnut economics.
CET and DEAL were collaborators in the Doughnut Design for Business tool that was launched in the weeks shortly after the Donut Deal Day, and this session was for companies to give them a first preview.
What does the Donut ask of the deep design of companies? YesAndMore asked what role multiple value creation can play in making markets in the region 'fit for purpose'. How can markets transform to facilitate social and environmental developments?
Doughnuts and education
Donut deals were also made on the Marineterrein on the subject of education and research, where Rob Shorter of Doughnut Economics Action Lab (DEAL) ran a workshop to spark connections across the four lenses of the Doughnut, to explore what role education can play in getting Amsterdam in the Donut?
And together with Kate Raworth, the Amsterdamse Hogeschool voor de Kunsten discussed the definition of social earning capacity in Knowledge and Innovation Agenda MV. How can Donut Economy be used as a framework for that definition? And how can this framework help you as a researcher?
A day of energy and action
The Donut Deal Day was a day full of energy, but also a day of action and perseverance. We really put the day together as a coalition and we are stronger together than ever. Not only that, we have also grown beyond the center with active centers in south-east and new-west where strong and concrete sessions took place with the local residents. And something very clear came up there. We love Amsterdam and we want to make it more beautiful, for us and for the rest of the world.
Here we share with you the result of this beautiful day; a report full of donut deals! In this Donut Deal Day Document we show what happened, we offer opportunities to participate and we record what has been agreed so that we can look back on it in a year's time.
We hope to have given you a taste of the great atmosphere of that day at all locations throughout the city. Even the people who were there couldn't be everywhere!
With more than 400 registrations, the day was a great success, but it doesn't stop there! Do you also want to roll up your sleeves to make Amsterdam a bit more beautiful? Then join the Amsterdam Donut Coalition and contact the project leaders or start your own project.
https://amsterdamdonutcoalitie.nl/
Visit our DEAL platform page here.
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This story is licensed under a Creative Commons BY SA 4.0 license. For full details see our Licensing Rules. 
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Member
Morgane BILLUART
Amsterdam
Hello, my name is Morgane. I am a passionate advocate for the circular economy and dedicated to creating sustainable solutions for our planet. Currently, I serve as a project leader for Circul'R, a French startup that specializes in guiding corporations toward adopting a circular economic model. In this role, I work closely with companies to help them transition their economic practices towards more sustainable and environmentally friendly approaches. My interest in environmental issues was sparked during my exchange program in Japan, where I witnessed firsthand the challenges associated with waste management and the overproduction of plastic. This eye-opening experience inspired me to pursue a master's degree in environmental policy, with a specific focus on waste management and sustainability. Throughout my studies, I delved into various aspects of waste management and learned about innovative strategies to tackle environmental challenges. Driven by my passion and knowledge in the field, I am dedicated to making a positive impact by promoting circular economy principles and finding practical solutions to create a more sustainable future
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Member
Eva Marina Valencia Leñero
Mexico City, Mexico
| Sustainability Transitions Specialist | Co-Founder of Mexico City's Doughnut Economic Coalition + Scaling Coordinator in CIMMYT-CGIAR After finishing my MSc in Environmental Sciences, Policy and Management in Lund University with a thesis to downscale the doughnut for Mexico City's water policies, I learned research was not enough to make a change. For this reason, I have co-founded the Tricolor Coalition (Mexico City's Doughnut Economic Coalition) to collaborate with other agents of change to promote sustainability transitions in Mexico City. We are now developing community, informative, and capacity building activities to support Mexico City's agents of change interested in promoting this transition. I am currently also working as a Scaling Coordinator in the International Maize and Wheat Improvement Center. In my job, I continue to learn about systems thinking approaches, and about what types of food innovations could be scaled (why? and where?) to create more impact. Moreover, I also have experience in international and national public administrations, and I have specialized in the water-food-energy sectors and climate change challenges.
