Erin Andrea Craske

Hi, my name is Erin Andrea Craske. I am a transformational business and leadership success coach, mentor, trainer, and educator. I work with positive-impact-driven companies and ethical leaders who want to build profitable businesses with less effort. 

Often, I meet individuals who are overwhelmed by all the different things that go into being a good leader and running an ethical business. And quite often, the reason they have so many challenges is that they focus on the symptoms of the situation rather than the root cause, prioritising 'how-tos' over 'whys'. 

The symptoms may come in various shapes and forms, from motivation and leadership confidence to relationships, productivity, decision-making, organisational performance, perception, resilience to external factors, limited resources, scaling impact, or mere stress. 

It's like an ocean, where tranquillity reigns beneath surface-raging storms. Continuously addressing surface problems demands considerable effort, while tackling the root cause once and for all results in an effortless journey. 

In business, this translates to strategy; in leadership - to self-concept; in life - to personal freedom; and in profitability - to holistic and mindful business growth. 

So, aiming to make the world a better place, I empower ethical businesses and conscious business owners to live, lead, and create effortlessly, be their best selves, and achieve success on their own terms by embracing authenticity, following their own rules, elevating mindset, and mastering their state of mind. 

I invite them to step into Effortlessness.

PERSONAL

On a more personal note, I love alternative rock, the arts, and art history. I passionately advocate for mental health awareness, personal freedom, and the pursuit of effortlessness in business and life. My hobbies are neatly split into two distinct categories: those that nurture my mental well-being through mindful activities such as painting, sketching, drawing, photography, and videography and those that stimulate my mind through personal growth in psychology and philosophy.

SUSTAINABILITY

To me, sustainability revolves around people. They shape our society, often prioritising egos over ethics, leading to personal and collective misery, and harming our environment in the process. I firmly believe that to achieve global sustainability, we must first uplift humanity. Awakening human consciousness marks the initial step toward preserving our planet.

The WorldGBC's health and wellbeing framework includes six principles for cultivating a robust sustainable built environment: undertaking climate action, prioritising comfort, fostering harmony with nature, safeguarding health (including mental well-being), encouraging positive behaviour, and creating social value.

I view my role in sustainability as centred on raising awareness and actively advocating for, as well as contributing to, the latter four principles.