Porto, Portugal
With a background education in classical literature, neurolinguistics and cinema, for more than a decade I have been connecting the dots between creativity, data analysis, and business growth strategy.
Having led the brand strategy for some of the biggest brands in the European market, always ready to question the status quo, I have made it my purpose to steer away from the toxic cultures and high-stress environments that marketing, branding, and advertising agencies still encourage upon creatives, clients and businesses.
I believe in “delaying intuition” - questioning everything and trying to eliminate bias. This means i am at my happiest when leading a team hungry for innovative ways to embed ethics, respect, and kindness to the most outrageous, forward-moving, and intentional creative ideas.
