Matteo Costa

Studied economics at university and the taught the "only available" thesis: free market.
Specialised and worked in marketing to then moving into consulting (customer engagement), contributing to further drive consumption.

I read Doughnut Economics 5 years ago and it was the first book that really challenged my views about traditional economics.
In the meanwhile, I have been observing a big friction between how we want to live (i.e. more sustainably) and how we really live (i.e. consuming more than prior generations).
Also, I'm tier of greenwashing.

The issue is complex. The solution will require a cultural change (accepting to change our way of living) and a review of the economic system.
It cannot be left to the single individuals or the single companies, co-ordinated actions are needed. 
I don't pretend to find the solution to this conundrum, but I'd like to understand more and contribute as much as possible.